Industry
Food Service
About
Smart Sweets is a beloved and innovative Vancouver company that’s made it their mission to #KickSugar and keep candy. With a dynamic brand and rapid growth, it seemed like this success story was a happily ever after. But when it came to their online experience, the website was dishing up a lot of issues for customers when it came to interactivity and the sales process.
Development, Data & Testing, Maintenance

Scaling a Shopify site to accommodate a growing product range

Smart Sweets had grown a lot since they first built their Shopify site. They needed a site update to reflect how much they’d grown and an e-commerce space that could keep up with their growing product range.

We upgraded the main menu to a “mega menu” -  a larger drop-down box that was aligned with bigger e-commerce sites and wider product ranges.

We also worked within Shopify’s limitations to improve the cart experience. Previously, it was difficult to tell when an item was added to your cart and there wasn’t a strong visual cue to check out. We added an icon that highlighted whether items were in the basket, and a cart fly-out that showed users which items they added to their bag.

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