The Heart and Stroke Foundation was working on an awareness campaign for cardiac arrest. Research had shown that people were unprepared to deal with a heart attack within the 3-minute window required to save a life.

Together with our partner on the project, Watershed Group, we decided to create an app that would entertain, engage and communicate the time-sensitive nature of the subject in a way that reading text in a brochure or on a web page would lack.

We created the CPR app to demonstrate that the first couple of minutes following cardiac arrest are critical.

Knowing how to save someone experiencing cardiac arrest doesn’t really help if you’re the one having the heart attack. The insight was to encourage people to get their friends to learn CPR (an act that could literally save their life.)

We built an app that would create an engaging experience that would stick with people, train them to deal with sudden heart failure and, more importantly, give them the urgent desire to share it via email and social media. (“Hey, I learned how to do this to save your life, now you now need to learn this too.”)

While the subject matter was serious, the app also needed to be fun.

We named it Call. Push. Restart. (sharing the same acronym as the proper name for CardioPulmonary Resuscitation) and incorporated the necessary steps (Call 911, perform CPR to the same rhythm as the song “Staying Alive”, properly deploy and use a defibrillator—Clear!) There was also a random element of surprise.

Users needed to respond to scenarios whenever they were notified by the app within in a one, two or four-hour window. Results (good or bad) could be shared with friends and followers.

We recently learned the campaign was the most successful initiative in the history of the foundation. In addition to 25,000 downloads from the iOS and Google Play app stores, the British Columbia campaign also generated significant news coverage.

CBC News reported on the app and shared stories of the entire newsroom getting involved in the act. We figured it was a good indicator of success if people with lives as hectic as reporters, editors and news anchors could enjoy our app.

During its initial launch in April, Call. Push. Restart. was one of the top 5 Health and Fitness apps in Canada.

A few months later, we rolled out an update with additional scenarios and a coupon for $200 off an AED for anyone who downloaded and shared the app.

The tool continues to be used (and potentially save lives) to this day.

The team at Kelty Mental Health have tremendous knowledge and insight with respect to mental health issues and behaviour change, but simply telling young people what they need to do isn’t enough to bring about meaningful change. We needed to gamify that information in a way that would empower young people to establish their own new and more effective ways of living.

Due to the cyclical nature of the Kelty Mental Health funding model, the ideal solution involves creating interactive modules for the site that address individual areas of mental health. By focusing on the long-term objective, our team is able to develop modular solutions that continually add diversity and depth to the Kelty user experience.

Kelty Mental Heath has a large amount of helpful information and resources for young people and their families. The challenge is delivering this information in a way that is engaging for the audience—many of whom are struggling with specific challenges.

Everyone learns better through play and discovery. By recognizing this simple fact, our team has been able to develop a number of different discovery modules that communicate critical mental health information in a way that anyone can appreciate and learn from.

Oppy had a tremendous amount of information (updated on an up-to-the-minute basis) within each category of produce, but their old website was limited to presenting static pages and downloadable PDFs.

The client recognized that, by working with the right technology partner, their site had the potential to become a more useful tool for every member of the supply chain.

Rather than addressing a long list of bugs with the old site, Mellenger Interactive focused on developing a comprehensive project plan to create a new web-based tool that would deliver timely information (that was as fresh as the produce itself) and add real value.

Anyone who's bitten into an Envy Apple is blown away. This Braeburn/Royal Gala cross is surprisingly large, crisp, and sweet - which makes people's enthusiasm hard to contain. Given the viral nature of consumer reaction (take this tweet from pop icon Cher for example) the marketing strategy was naturally geared toward driving trial.

While this made sense at first blush, there was a significant hurdle to overcome. A new variety of apple tree takes years to bear fruit and - while it was now being grown outside of New Zealand in a number of orchards in Washington state and Chile - Envy was still hard to find. So, how do you drive trial when people can't get their hands on the product?

Many decisions that shape a city are made by a limited number of people with vested interests — such as politicians seeking to construct monumental legacies or developers looking to maximize their return on investment. The people who have typically been left out of the conversation are those who must, literally, live with the consequences: regular citizens.

The Vancouver Urbanarium Society seeks to increase the brainpower involved in key decision making by engaging the broader community in discussions and providing them with reliable, unbiased information.

It was only fitting that we became engaged in this project through our association with Post Projects— a design firm we shared downtown office space with.