We reimagined the ZestyBitez storefront with a custom Shopify theme that’s flexible, clean, and built to scale. The new design simplifies the layout to guide shoppers more easily through the experience, while bold brand accents bring energy and personality without adding clutter. It’s fully responsive, so customers get a smooth experience across devices, which is especially important for their mobile-first audience. On the backend, we created a reusable component library that allows the team to update content, launch promotions, and keep things fresh more efficiently without relying on developers.
Industry
E-commerce
About
Zesty Snackz is a candy brand created by YouTuber Finatic, loved by fans for its bold flavors and fun vibe. Built for his community, the brand delivers sweet experiences through mix-and-match treats and colorful packaging designed to stand out online and on shelves.
Design, Strategy, Development
A sweet and zesty new spin on Shopify
When popular YouTuber Finatic launched his candy company, ZestyBitez, the hype was real—but the online store didn’t match the excitement. The original Shopify theme was lackluster, difficult to update, and didn’t perform well on mobile, which is crucial for a young, mobile-first audience.
ZestyBitez’ old store wasn’t mobile friendly, with images that didn’t scale and hard-to-read text. We redesigned it with a cleaner layout that keeps the fun without the clutter.
The Result
An interactive store that grows with the brand
With this relaunch, we didn’t just improve performance. We brought the brand to life online. The result is a site that feels more engaging, easier to use, and ready to support the next wave of ZestyBitez and Finatic fans.
