As we kicked off a full Shopify redesign and migration for Johnstone’s, it became clear the brand needed more than just a new theme. It needed a flexible, scalable UI system to unify the site experience and streamline production. We built a comprehensive UI kit tailored to their brand and business needs, laying the foundation for both the current redesign and future marketing, seasonal updates, and ongoing growth.
The UI kit included a comprehensive set of components, layout patterns, and brand rules. From buttons and colours to product tiles and promo sections, each element was built with consistency and reuse in mind. This system made it easier and faster to build new pages, ensure consistency across marketing and development, and reduce back-and-forth during production.