Move4Malawi is a fitness challenge where people walk, run or ride towards a collective goal of 16,000km to support development programs in Malawi. We had to build an app that would connect participants, track progress and include incentives, and take it from concept to launch in 8 weeks. What we made became Move2Help, where health meets purpose.
- Mobile App Concept
- User Interface Design
- User Experience Design
- Copywriting
- Graphic Design
- Development
- Analytics
Fundraising with a difference
StandAsOne Ministry needed a technological solution for their Move4Malawi campaign, which would challenge people to move the distance from Vancouver to Malawi in 8 weeks to raise awareness and funds. We saw it as an opportunity to build our own kind of fundraising platform, which would merge fitness tracking with collective goals and good-natured competition to help every gift move the needle. Our vision was to not just connect sponsors with participants, but every dollar donated to every kilometre achieved.
Sprinting in style
The catch? We had to plan, design, build and launch the app in 8 weeks -- our kind of fitness challenge. At the start line, it was all about figuring out what and how every moving part of the app and its companion site would look like, function and fit together.
Once we had a clear picture of our end goal, we laid out the structure and put some meat on the bones. Working in a layered and interleaved approach, we wireframed our UX/UI while organizing the mechanics and writing the content.
Now it was time to put the face on. We designed a clean, simple visual brand, and aligned it with the app’s original campaign for our release version. The look and feel was extended into a badge or pin style for gifts and achievements, giving these virtual rewards a 3-dimensional treatment.
Ready, set and go
After some breakneck development and a lot of killer collaboration from the full team, Move2Help was ready to go live. On time and beyond expectations, which is how we do it. Have a worthy cause you’d like to set up a campaign for and get some friends, family or colleagues in on supporting? Head over to the App Store, download this easy, integrated platform and get moving.
Apply Now
We are taking applications for our next Move2Help campaign. If you are interested in using this platform for your non-profit, please contact us at info@mellenger.com