Creating a community of movers through fitness and fundraising

All Case Studies

When the pandemic hit, StandAsOne Ministry realized that their annual Ride For Refuge cycling event was now impossible. They came to us needing a solution for fundraising within the limitations caused by COVID-19, and we saw the opportunity to create something that could help a variety of non-profits and organizations adapt to the altered landscape.

  • Mobile App Concept
  • User Interface Design
  • User Experience Design
  • Copywriting
  • Graphic Design
  • Development
  • Analytics

Fundraising with a difference

Our concept was Move4Malawi, a fitness challenge where people walk, run or ride towards a collective goal of 16,000km (the distance from Vancouver to Malawi) in 8 weeks to raise awareness and funds for StandAsOne’s development programs. We would build our own kind of fundraising platform; one that would merge fitness tracking with good-natured competition to help every gift move the needle.

Our vision was to not just connect sponsors with participants, but every dollar donated to every kilometre achieved. The app needed to coordinate teams, track progress and include incentives, and do it with the same spirit of community that had always brought supporters together. What we made became Move2Help, where health meets purpose.

Sprinting in style

The catch? We had to conceive, plan, design, build and launch the app in 8 weeks -- our kind of fitness challenge. At the start line, it was all about figuring out what and how every moving part of the app and its companion site would look like, function and fit together.

Whiteboard brainstorming session

Once we had a clear picture of our end goal, we laid out the structure and put some meat on the bones. Working in a layered and interleaved approach, we wireframed our UX/UI while organizing the mechanics and writing the content.

Now it was time to put the face on. We designed a clean, simple visual brand, and aligned it with the app’s original campaign for our release version. The look and feel was extended into a badge or pin style for gifts and achievements, giving these virtual rewards a 3-dimensional treatment.

move4malawi iphone mockups

Ready, set and go

After some breakneck development and a lot of killer collaboration from the full team, Move2Help was ready to go live. On time and beyond expectations, which is how we do it. We are committed to the platform we’ve created, and believe in its value for multiple applications and types of organizations. Move2Help will continue to evolve and improve well into the future.

Do you have a worthy cause you’d like to set up a campaign for and get some friends, family or colleagues in on supporting? Head over to the App Store, download this easy, integrated platform and get moving.


app store screenshots
two people sharing their app feeds

Apply Now

We are taking applications for our next Move2Help campaign. If you are interested in using this platform for your non-profit, please contact us at

Mobile App Concept, User Interface Design, User Experience Design, Copywriting, Graphic Design, Development, Analytics